Services
Freelance journalism and destination content for editors, newsrooms, and tourism organizations. Available for assignments, retainers, and special projects.
Journalism & Freelance Writing
Seventeen years of broadcast news experience is available to understaffed newsrooms and editors who need reliable, deadline-conscious coverage. Mike can cover meetings, events, political candidates, and community affairs, and provide photographs. He is available for feature writing, editorial content, and long-form journalism, and has been published in regional and national outlets.
- Meeting and event coverage
- Political reporting
- Feature writing and long-form journalism
- Editorial content
- Photography to accompany written pieces
Destination Content
Destination storytelling for organizations like Traverse City Tourism and Pure Michigan. Feature-length travel and culture writing that brings a region to life for visitors and residents alike. Mike has worked directly with Traverse City Tourism on blog content, press releases, and special projects including the Samantha Brown “Places to Love” premiere and the High Five Hospitality Awards. Available for ongoing content relationships and project-based work.
- Travel and destination feature writing
- Blog content for tourism boards and visitors bureaus
- Press releases and media relations materials
- Event coverage and recap content
- Special projects and collaborative campaigns
Press Releases
Examples of press release work produced for Traverse City Tourism and its partners. Click any card to read the full release.
May 15, 2025
High Five Hospitality Awards Recognize Industry Leaders
Client: Traverse City Tourism
January 28, 2025
Samantha Brown's Travel Show Shines On Traverse City
Client: Traverse City Tourism
February 20, 2024
Toys for Tots Honors Volunteers For 2023 Campaign
Client: Toys for Tots of Northwest Michigan
Anatomy of a Press Release
Creating an effective press release means speaking the language of journalists. After decades in broadcast news and communications, Mike has distilled the rules, the structure, and the common mistakes into a working guide — for organizations that want their story told right the first time.